Is it really free right now?

Yes — 100% free. All features are free until November 2026. After that, a flat $19 safety fee applies only when a swap is confirmed. No listing fees, no upsells.

What actually protects the swap?

Right now, everything is free. After November 2026, a safety fee unlocks a private handover room with a shared checklist, a signed transfer receipt, and a 24-hour cooling window. If either side ghosts, the fee is refunded automatically.

How do you keep the marketplace clean?

Every listing is reviewed by an editor. Roughly 63% of submissions get sent back for edits or rejected — the ones you see are the ones that passed.

Who owns the SaaS after a swap?

You do. HeySaaS never takes custody of code, customers, or infrastructure. We facilitate the introduction, checklist, and receipt — the transfer itself happens directly between founders.

What if the numbers don't check out?

Sellers can connect Stripe read-only to publish verified MRR. Unverified listings are visibly marked, and the buyer always has the option to walk away at any time.

Can I list a SaaS I don't want to swap yet?

Yes — mark it as "watching" instead of "open". You'll still get inbound interest counters and can flip to open when the timing is right.

Can I sell my SaaS without a broker?

Yes. Marketplaces like HeySaaS let you list your SaaS for free and connect directly with buyers. No broker needed, no commission.

How much do brokers charge to sell a SaaS?

Typically 10-15% of the sale price. On a $100K SaaS, that's $10,000-$15,000. Using a marketplace instead saves you that commission.

How long does it take to sell a SaaS without a broker?

With a marketplace like HeySaaS, swaps can close in 2-4 weeks. Traditional broker-led sales take 3-6 months on average.

Exit Strategy

How to Sell a SaaS Without a Broker

Brokers take 10-15% and 3-6 months to close. Here's how to sell your SaaS directly to other founders — faster, cheaper, and on your terms.

Why Brokers Are Losing Relevance

The traditional SaaS broker model was built for a world where founders didn't know each other. Today, with marketplaces like HeySaaS, you can list your SaaS for free, get discovered by verified founders, and close a deal directly.

Brokers typically charge 10-15% commission. On a $100K SaaS, that's $10,000-$15,000 you could keep. They also add 3-6 months to the process because they're managing communication between two sides.

Step 1: Prepare Your SaaS for Sale

Before listing, gather these essentials:

→ Revenue data (last 12 months MRR/ARR)
→ Tech stack and infrastructure details
→ Customer count and churn rate
→ Time commitment required per week
→ Reason for selling

Step 2: List on a Marketplace

List your SaaS on HeySaaS for free. Your listing goes through an editorial review — roughly 63% of submissions get rejected for quality, so the ones that pass are trusted by buyers.

You can mark your listing as "watching" instead of "open" if you're not ready to sell yet. You'll still get inbound interest and can flip to open when the timing is right.

Step 3: Connect Directly With Buyers

On HeySaaS, you message founders directly — no middleman filtering your conversations. This means faster negotiations, better rapport, and deals that close in 2-4 weeks instead of 3-6 months.

Step 4: Close the Deal

Once both sides agree, unlock the private handover room. You get a shared checklist (DNS, code, customers, billing), a signed transfer receipt, and a 24-hour cooling window. Completely free until November 2026.

Skip the Broker. List Free on HeySaaS.

Join hundreds of founders who sell their SaaS directly. No commission, no waiting, no middleman.

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